Consider, for a moment, the degree to which today’s Internet user is spoiled for convenience.
Digital experiences offered by everyone from major retailers to social networks are deeply customized, highly intelligent and startlingly predictive. One click usually brings the visitor to where he or she needs to go.
Insurance is an industry where there isn’t yet an efficient digital norm. As proud innovators in a traditionally staid market, we saw an opportunity. Our approach to business is rare; our online presence had to match.
Enter the new HamiltonGroup.com.
Launched in spring 2016, our website is unlike any other in the property and casualty insurance industry. It’s driven by a singular purpose: to bring visitors to the information they need as efficiently as possible.
To do so, we flattened our sitemap. We eliminated conventional menu trees and gave all content apparently equal weight. We then created a complex algorithm that draws on, among other things, geolocation data and aggregated user statistics, to predict the content a visitor wants to see, and deliver it to them as quickly as possible—usually with just a single click.
In November 2016, we were honoured to be chosen for the Bermuda Government Department of E-Commerce’s Innovation of the Year –International Market Focus award during the Department’s tenth annual Tech Awards.
Creative, sophisticated and easy to use, this site is the ideal online expression of Hamilton’s brand.